Catholic Health Initiatives Digital Marketing Specialist in TACOMA, Washington

Digital Marketing Specialist

Description

CHI Franciscan Health has exciting and rewarding careers with competitive salaries and benefits. We are a family of hospitals, health care services, and medical providers delivering compassionate care to people throughout the South Puget Sound. We are part of Catholic Health Initiatives, one of the largest not-for-profit health care systems in the country.

Our mission is to deliver high quality care that meets our patients' medical needs while providing emotional and spiritual support to patients and their families. We believe this three-part approach — physical, emotional, and spiritual — is essential to healing the whole person. Come join our team!

Job Summary:

This job is responsible for participating in the planning, coordinating and implementing of strategic digital and consumer-facing marketing technology initiatives for CHI Franciscan Health’s (CHI-FH) Marketing & Communications Department. An incumbent works closely with CHI Franciscan Health administration, physicians, providers and community, as well as colleagues in the Marketing and Communications department, in support of the organization’s business and marketing goals within the assigned functional area.

Work includes, but is not limited to: 1) coordinating and implementing strategies for chifranciscan.org, all micro sites, mobile apps, digital marketing efforts including SEM (SEO, PPC, display, social advertising) and social media channels in support of strategic business objectives; 2) working with agency partners and freelancers to coordinate projects, and 3) supporting all virtual product lines (urgent care, telemetry) working with administrative and physician leadership to achieve strategic business objectives.

Essential Duties:

  • Performs Interactive Marketing activities in support of digital marketing initiatives

  • Develops and implements, with management oversight, the CHI-FH Virtual Urgent Care and other marketing/communications plan as assigned.

  • Performs project management/coordination activities as assigned

  • Oversees the work of internal and external vendors to facilitate compliance with CHI-FH standards and procedures.

Additional Responsibilities:

  • Adheres to and exhibits our Core Values of Reverence, Integrity, Compassion and Excellence.

Qualifications

Education/Work Experience Requirements

  • Bachelor’s degree in Marketing, Journalism, English, Communications, Public Relations or a related field and two years of related work experience that would demonstrate attainment of the requisite job knowledge/abilities. Strong skills in written and verbal communications is required. Work experience involving search engine marketing, social media and Microsoft Office Suite is required.

  • Work experience in a healthcare environment is preferred.

Licensure/Certification

  • Current driver’s license valid in the State of Washington or other evidence of equivalent mobility

Job Marketing & Communications

Primary Location WASHINGTON-TACOMA-BROADWAY BUILDING

Daily Schedule 8am to 4:30pm

Scheduled Hours per 2-week Pay Period 80

Weekends Required None

Req ID: 2017-R0117838